.2024 has been an unpredictable year for adtech funding.U.S.-focused adtech startups, as soon as adapted to snagging billions in venture capital yearly, have reared almost $360 thousand up until now this year, placing it on course to be the industryu00e2 $ s slowest year in over a many years, every Crunchbase information. That lag is because of market saturation, improved regulatory pressures, and also financial uncertainties.ADWEEK talked to five VCs that remain to buy adtech firms, despite these difficulties, about what they are actually searching for and what they steer clear of. Perhaps unsurprisingly, these financiers are actually targeting chances in privacy-focused innovations as well as industry-specific locations including linked television.