.2Performant, a Romanian technology and partner advertising services business, introduced on Monday, September 9, at the Bucharest Stock Exchange, that it wants to obtain the Profitshare partner networks in Romania as well as Bulgaria from Sale Advertising And Marketing. Concurrently, Dante International, the proprietor of eMAG, will certainly become an investor in 2Performant.On September 6, 2Performant’s Panel of Directors concluded a preliminary contract to acquire the Profitshare.ro as well as Profitshare.bg partner networks possessed by Sale Advertising S.R.L. as well as Conversion Advertising And Marketing EOOD.
The agreement summarizes the concepts of the purchase and also is certainly not legally binding, conforming to the business press presented through Economedia.The operation includes the transactions of the Profitshare organization lines coming from Sale Advertising and marketing S.R.L. as well as Conversion Advertising EOOD (as dealers) to 2Performant (as the shopper). Dante International S.A.
(a large number shareholder of Transformation Marketing S.R.L.) will become part of business transmission deal as a backer.” When the Profitshare purchase is finished, our team are going to extend our current ability as well as expand our client profile in both Romania and Bulgaria. Our team still possess a couple of essential steps to complete, yet I am positive that the crews associated with the deal on both sides will certainly handle to finish them successfully. Our experts will definitely introduce our post-acquisition programs after wrapping up the purchase depending on to the final deal,” claimed Dorin Boerescu, CEO and Founder of 2Performant System.The purchase rate is RON 4.3 million, and are going to be paid out 55% in cash and forty five% in 2Performant reveals via a funds increase..” 2Performant is actually a young and also compelling company along with worths that reverberate along with us.
Our experts anticipate that, after the deal is actually finalized, the Profitshare organization integrated along with 2Performant will certainly supply higher value to its own clients,” said Tudor Manea, General Manager of Dante International SA.2Performant also notes that several actions remain to complete as well as wrap up the deal, such as the effective completion of the due carefulness analysis by 2Performant.Profitshare was introduced in 2012 and currently has a collection of 250 partner programs (including the eMAG group) in Romania and Bulgaria.radu@romania-insider.com.( Picture source: the business).